UX & HUMAN STUDIOS
uncovering patterns that drive growth, improve experiences, and create business impact
Want to truly understand what drives your users and employees? Our anthropological approach uncovers the deeper patterns behind behaviors, decisions, and motivations across cultural contexts. We reveal insights that transform products, services, and organizations by turning human understanding into actionable insights that empower growth and innovation.
Who We Are
We're a research-driven studio that uncovers human patterns to help organizations create better products, services, and workplace experiences. Our anthropological approach reveals perspectives that traditional research misses, combining academic rigor with practical business applications to deliver deeper insights that drive meaningful change.
We question to discover and uncover insights that drive action. We conduct user and employee experience research that transforms understanding into action by examining cultural models, mental templates, and behavioral patterns to help organizations understand how people perceive, interact with, and adapt to products, services, and environments, translating insights into recommendations that bridge business objectives with human needs across diverse markets and cultures.
Looking to better understand your users or employees? Need to solve experience challenges? We're here to help. Get in touch so we can explore how human insights can drive your success.
Discover. Transform. Inspire
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We listen, we uncover insights, we inspire growth and drive change through actionable approaches.
Discover
(Experience Research)
We uncover how people engage with your products, services, and culture to provide actionable insights.
We turn research insights into actionable strategies for meaningful change, ensuring alignment with your goals.
​​We empower your team with the tools and knowledge to apply human-centered design and research methods, fostering long-term success.
EXPERIENCE
RESEARCH
Uncovering how people actually interact with your products, services, and organizations
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User Experience Research
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Employee Experience Research
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Cultural Pattern Analysis
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Behavioral Insights
STRATEGIC
CONSULTING
Translating research insights into actionable strategies for transformation
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Experience Strategy Development
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User-Centered Design Consulting
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Cultural Transformation
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Research Implementation
GROWTH EMPOWEREMENT
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Empowering your teams with research skills and human-centered approaches
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UX Research Workshops
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Cross-Cultural Understanding Training
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Research Methodology Development
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Mentorship Programs
Our anthropological approach
Our approach uncovers five interconnected dimensions that drive human experience:​
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Cultural Context
Understanding how shared beliefs, values, and social environments shape perceptions and actions
Social Dynamics
Examining how relationships, status, and group identities affect individual choices
Mental Models
Uncovering the internal frameworks people use to make sense of their world and organize information
Emotional Drivers
Exploring the feelings and psychological factors that influence decisions and behaviors
Behavioral Patterns
Observing what people actually do, identifying recurring patterns, and understanding the 'why' behind actions
Through our focus on these interconnected dimensions, we uncover the patterns that drive transformation. We can help to transform products, services and organizations by turning human understanding into actionable insights that empower growth and innovation.
Business Environment
In business contexts, we recognize that human experience is shaped by specific factors that influence how people interact with products, services, and organizations:​
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Needs & Motivations
We uncover what truly drives people - from basic needs to higher aspirations for growth and purpose - revealing opportunities for meaningful engagement.
Behavioral Patterns
We observe what people actually do (not just what they say), identifying patterns that reveal hidden opportunities.
Emotions & Perceptions
We explore how feelings and impressions shape decisions and experiences, often more powerfully than facts and features.
Social & Cultural Context
We analyze how environment, cultural norms, and group dynamics influence behavior across different markets and organizations.
Technology & Tools
We analyse how digital experiences create new expectations and opportunities for interaction.
Adaptation to Change
We explore how people respond to evolving technologies, market shifts, and organisational transformations.
Research Across Experiences​
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Our research can focus on user experience, employee experience, or both, depending on the specific needs. However, we recognize that customer experience and employee experience are often two sides of the same coin - deeply interconnected and mutually reinforcing:
User & Customer Experience
Understanding what creates meaningful connections, builds trust, and drives loyalty across different touchpoints.
Revealing what fosters engagement, supports wellbeing, and creates thriving environments where people deliver their best work.
We bridge these perspectives, ensuring alignment between how companies treat their people and how they serve their customers for greater consistency and impact.
​​Every project takes an approach and timeline that is tailored to specific goals, budget, and the needs. Let's discuss how we can help you uncover the patterns that drive your success.​